This expansive and analysis rich book is produced by the GCCA and its member cluster ECO WORLD STYRIA. Cluster manager Bernhard Puttinger painstakingly interviewed 50 cleantech experts from 30 nations and prioritized the trends and technologies that will drive the markets for cleantech companies through 2015.
Here you will find the top 7 master trends, top 10 market trends, trends by regions and by background of experts as well as top 20 “illusions” (well known trends with surprisingly low relevance for companies until 2015). All trends contain detailed information on resulting challenges and business opportunities. As a special supplement you will find a strategy development tool in the appendix of this book to directly utilize the trends and developments together with entrepreneurs.
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